Mizuno Franchise
Chain of domestic appliance giants in the "new" war
“Happy Tree set up in 34 major electrical
Countryside
Market, and is different from
States United States
,
Suning
The Direct mode is used ‘franchise’ approach to good local operation
Dealers
Absorbed into the chain system, so they will not have a direct
Competition
. “Happy Tree Electric, General Manager Fu-Man had hardly faded, Gome on sounded the clarion call to enter the rural market, while Paradise is to cooperate with eBay and try to
Trading
Breakthrough.
Happy Tree franchise in the rural areas
“Happy Tree Electric since its inception last year, has been carried out in eight provinces joined the business, with
Franchising
Shop 180, the annual distribution capacity of 1.8 billion, our goal is to achieve 3000 after 4 years, distribution capability more than 30 billion. “The tree of happiness in the industry doubt when action is too small, happy tree held a press conference last week, General Manager Fu-Man said:” This year will develop Yunnan, Guizhou, Sichuan, Shanxi, Shaanxi and other 14 provinces, to join stores to 800, distribution capabilities 8.0 billion. ”
According to conservative estimates, household appliance market in the country district towns
Sell
Amounted to more than 30 billion yuan. But the market front length, network scattered layout
Logistics
Distribution costs are high, leading companies and Gome, Suning this chain are not rushed into. “At present, Gome, Suning only to seize the primary market, is difficult to quickly sink to the 34 rural markets.” Zhang Fu-min said. He stressed that happiness is open tree positioning appliance is an economic entity, anyone can come in shares that
TCL
Only one of its shareholders, but would not disclose the proportion of TCL’s total shares and shares ways.
Jiang, Secretary General of the Chinese home appliance
wind, Deputy Secretary General China Chain Store & Franchise Association endorsed Chen Shuo Zhang Fu-min argument, they both said, Gome, Suning have only one or two strong cities, and in three, four rural markets or blank, and happy tree model is an excellent supplement.
China also plans to enter the rural U.S.
But then, Gome said that the United States in 2006 China will actively explore the vast rural market.
Li Juntao, general manager of Gome’s purchasing center
revealed that the U.S. will develop the country into supporting the rural market program, to promote expansion of rural markets. Country United States has completed the layout of the primary market, secondary market center will quickly set up and use it as support points, to 34 market penetration.
According to Sun, general manager of Gome chain development center of a small argument, the country’s rural development program the United States is not a direct shop, choosing instead to join with the well-being of the same way the tree. Tsinghua University Professor of Marketing, China Retail Research Center, said Li Fei, deputy director, “It is not possible, they are talking about the rural market for many years, have been no real start.”
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